Tourism is one of the largest industries of the world. Destinations worldwide develop more and more effective promotional strategies, to increase their market share.
In Europe the following trends are emerging: on one side destinations are requesting target-oriented campaigns, with a strong market specificity. On the other side there is an increasing demand for multi-country campaigns, often with all-inclusive budgets.
The same trends occur at different levels. Other travel industry sectors, as for instance accommodation, aviation, cruise etc. are even stronger affected by the global comprehensive strategy trend. This line of development inspired us to form a multinational PR and marketing agency network, to fully and efficiently respond to current market demands.
A European agency network for the tourism sector is an ideal solution for the current market needs, offering to a potential client both multi-country strategies and very specifically targeted responses. At the same time a global concept and a high quality of service at the local level. To achieve this goal, the European Tourism Network is formed by a group of independent communication and marketing agencies, each specialized in delivering a competent assistance in its own specific country. Developing strategies including both traditional and digital marketing and PR services, the group aims to fulfil the requirements of dynamism and flexibility of the modern travel world, always offering personalized and highly targeted services.
The network members share a common vision: to share each specific market expertise to guarantee the highest level of local-oriented campaigns within a continent-wide concept, always offering a personalized service.